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Why Create a Customer Journey?

 

Creating a customer journey helps you see what is working well and what needs to be improved when reaching your customers. This course will help you identify where to invest your energy and build content assets to improve the effectiveness of your marketing.

Services

Why Develop a Content Strategy ?

80% of small businesses that I coach have very little clarity on what their customer journey map looks like. They market but are never sure what is working or how they are finding customers.

Understanding your customer journey allows you to optimize what’s working and fix the steps that are broken. Done right, it will give you a clear understanding of how to invest in marketing along with the ROI.

This course is designed to help move your customers through their journey to embrace your product, service, or goal.

This Course Includes:

  • 6 videos
  • 27 page workbook

Develop Your Customer journey map

A customer journey begins at a point where they have never heard to buying. Creating this map allows you to recognize the steps your customers take to reach the end point.

Identifying your ideal customer

This lesson guides you to develop a clear vision of your avatar. Knowing who they are and what they want will help you create effective content to market your business. 

Build your Brand Voice

Exploring the voice you use in your relationship with your customers helps focus your content and strategy in your marketing plan. 

Design your Content Strategy Plan

Building a successful business means knowing where you want your customers to go and how to get them there. 

Jillian speaker

About Jillian

I’ve Been There

At 32, I set out to become a creative entrepreneur. My work has reached over a million people all over the world. With five small kids at home, I built my business working very part-time. Which meant I had to work smart, not just hard.

One of the most high-leverage forms of marketing is understanding your customer journey and then focusing on building out the content assets that matter the most. These assets help take people from “I’ve never heard of that business” to paying you money.

This course is uses the same strategies and thought processes I use. 

Start Building Your Content Strategy

To get started, fill out your name and email and I will email you the workbook. You can also follow along using the videos below.

Let’s Get Started!

Lesson 1

Create a Customer Journey Map with Content Strategy

If you have ever wondered how to develop a content strategy for your business, brand, or non-profit, start here!

Jillian provides practical advice on how to craft a marketing journey from someone who has never heard of you to a place where they are ready to engage with your organization or buy your product.

Grow your business with effective marketing.

Lesson 2

Your Ideal Customer Avatar and Transformation

Who is your ideal customer and what experience do they want when they engage with you or your products?

This lesson will guide you to develop a clear vision for your avatar and their desired transformation. We like to think every customer is unique, but the reality is that there is often considerable overlap in the type of person who is interested in your business.

Knowing who they are and what they want will help you create effective content to market your business.

 Lesson 3

Discover a Brand Voice that Connects with Customers

Exploring the voice you use in your relationship with your customers helps focus your content and strategy in your marketing plan.

Discover the three main voices a business can take: the expert, concierge, or collaborator. What you say is as important as how you say it. Finding your voice and tone helps your clients feel known and seen.

Lesson 4

Design a Content Strategy Marketing Plan

Content assets are the marketing powerhouse in your customer’s journey. By focusing on the three to seven steps of your customer’s marketing journey, you can create specific content assets to help them stay engaged with your brand.

From social media to print marketing, every asset should be growing your business, not causing your marketing funnel to fail.

Lesson 5

Content Strategy for Social Media

Of all the content strategy and asset development entrepreneurs create, social media is the one that feels the most stressful.

By focusing on the one platform that your avatar is frequenting most often, you can enter into that space with confidence and a solid game plan. You can engage them with unique content that fits into their motivation for being there in the first place. 

Lesson 6

Customer Journey Map and Content Marketing

You’ve done the preliminary work, and now you are ready to map out and create your customer journey!

Building a successful business, non-profit, or creative work means knowing where you want your customers to go and how to get them there. This map will help you pinpoint the pathway that guides them to engaging with your brand or purchasing from you!