Jillian Johnsrud

Writer. Speaker. Coach.

Become Financially Independent. Find Work You Love. Design Your Best Life. 

Hi, I’m Jillian! It’s my mission to help people custom build a lifestyle that perfectly reflects their values, passion, and purpose.

My Story


Fifteen years ago when Adam and I were married, we had $55,000 in debt (credit card, student loans, and medical debt). We also had big dreams. We wanted to take mini-retirements. We wanted to travel the world. And we wanted to adopt.

We wanted financial freedom: to never worry about having the money to put food on the table or pay the bills again. I grew up poor, and never ever wanted to feel that way again.

In the last 15 years, we paid off all our debt, traveled to 27 counties, lived abroad for 4 years, took 5 mini-retirements, adopted 4 kids (plus had 2 biological kids!). We paid cash for our very first home and bought 2 rental properties that we fixed up ourselves. We have served on boards of nonprofits, mentored kids from tough situations, and volunteered in all sorts of roles.

At 32, I became financially independent. Now it’s my mission to help others build a life that perfectly lines up with their values, passion and purpose.

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Hear more of our story on the Choose FI podcast!

My Values & Beliefs

It's not easy, but it's possible

Custom building your own lifestyle means pushing back against so much of our culture, marketing, and peer pressure. It’s figuring out what matters to YOU and chasing that down.

We start with small steps

The greatest obstacles we face to progress are overwhelm, discouragement and fear. So start small. Find that level one action step that will take you one hour this week.

Intentional living is for everyone

I grew up under the poverty line and we rarely made more than $50-$60k as a couple. Never let your current situation stop you from making progress towards your dreams.

Community is powerful

It’s too hard to stand alone. We are stronger together when we lean into community. It’s where encouragement, guidance, and support is found.

Life is too precious to waste

Life is meant to be lived abundantly. It’s too short to push through and barely keep your head above water. It’s possible to experience freedom.

My Approach

 I’ve learned it’s possible to live a life in which your goals, dreams, and values are center stage.

My Focus:

Intentional Living: Gain clarity on what you want your life to look like.

Passion + Passive Income: Create all the income you need to custom build your life from your Passion Income (work you are passionate about!) and Passive Income (stocks, bonds, rentals, ect).

Financial Independence: Frugality, low expenses, and the 5 investment/income buckets